Boost Restaurant sales in Saudi Arabia For Ramadan 2025

Ramadan isn’t just a time of fasting—it’s one of the busiest seasons for restaurants in Saudi Arabia. With consumer spending on dining increasing by up to 25%, this is a golden opportunity for restaurants to attract more customers. But standing out in a competitive market requires more than just a great menu—it demands a strategic, culturally resonant approach.

In Saudi Arabia, dining habits shift dramatically during Ramadan. Restaurants experience peak traffic not only at Iftar (breaking the fast) but also late at night for Suhoor (pre-dawn meal), as it becomes a key social occasion. Customers expect authentic flavors, special meal deals, and seamless digital convenience when choosing where to dine or order from.

In this blog, we’ll explore practical strategies for Saudi restaurants to boost sales, enhance customer experiences, and maximize operational efficiency during Ramadan.

1. Understanding the Ramadan Dining Landscape

The way Saudis dine during Ramadan is different from the rest of the year. Understanding these key behaviors will help restaurants craft winning strategies:

• Peak Demand at Specific Times: Most orders and reservations happen right before Iftar and late at night for Suhoor, meaning restaurants must prepare for concentrated rush hours.

• Preference for Group Dining: A 2023 Saudi Chamber of Commerce survey found that over 70% of Saudis prefer dining in groups during Ramadan, making family-sized portions and sharing platters an attractive menu option.

• Traditional & Cultural Expectations: Customers expect authentic flavors and Ramadan classics such as Kabsa, Samboosa, Qatayef, and dates alongside modern twists.

By tailoring operations to meet these needs, restaurants can create an experience that feels both festive and familiar, ensuring customers keep coming back throughout Ramadan.

2. Key Strategies to Attract More Customers

a. Offer a Special Ramadan Menu

A limited-time Ramadan menu will help your restaurant stand out. Focus on:

• Iftar & Suhoor Meal Bundles: Set menus and group meal packages that offer value and convenience. Studies show that bundled meals increase revenue by 15-20% during Ramadan.

• Traditional Dishes with a Modern Touch: Retain authenticity while introducing health-conscious or premium ingredient versions of classic favorites.

• Limited-Time Exclusives & Urgency-Based Offers: Dishes available only during Ramadan create a sense of urgency and excitement. Use countdown timers for special deals to drive conversions.

b. Enhance the Customer Experience

• Ambiance & Service: Create a warm atmosphere with Ramadan-themed décor, music, and lighting. Train staff to be attentive to fasting customers, ensuring quick service right after Maghrib (sunset prayer).

• Reservation & Pre-Order Options: Allow customers to reserve tables or schedule Iftar meals in advance to avoid long wait times and kitchen overload.

• Flexible Ordering: Provide customers the ability to place multiple orders throughout the evening—a feature highly valued during Suhoor gatherings.

• Seamless Checkout & Payment Flexibility: Ensure fast and smooth payments, including one-click checkout and split payments for large Iftar groups.

c. Leverage Digital Marketing & Customer Engagement

Your online presence is critical to attracting Ramadan diners. Here’s how to maximize reach:

• Social Media & Influencer Collaborations: Partner with local food influencers to showcase your Iftar and Suhoor offerings.

• Geo-Targeted Promotions: Run ads targeting nearby users searching for “Iftar near me” or Ramadan meal deals in Saudi cities.

• Gamification & Engagement Strategies: Use spin-the-wheel discounts, lucky draws, and interactive social contests to increase customer engagement and loyalty.

• Loyalty & Referral Programs: Reward repeat customers and incentivize referrals by offering exclusive Ramadan loyalty points, discounts, or cashback offers.

• Automated Marketing Campaigns: Use scheduled social media posts and push notifications to remind customers of limited-time Ramadan promotions.

d. Prioritize Digital Convenience & Efficiency

With peak-hour traffic at Iftar, ensuring smooth ordering and fast service is essential:

• Seamless Online Ordering & Contactless Payments: Allow customers to pre-order for pickup or delivery to reduce wait times.

• AI-Powered Meal Recommendations: Use customer data to suggest personalized Iftar or Suhoor meal combos, increasing upselling opportunities.

• Real-Time Updates & Notifications: Keep customers informed on order status, estimated delivery times, and special promotions.

• QR Menus & Self-Service Ordering: Enable digital menu browsing, re-ordering, and tap-to-pay solutions to streamline dine-in experiences.

3. How Weevi Can Empower Your Ramadan Strategy

Ramadan is a high-demand season, and restaurants that embrace digital solutions can maximize efficiency and revenue. Weevi’s platform is designed to help Saudi restaurants optimize their Ramadan operations and customer engagement with:

• Instant Menu Updates: Quickly update your Ramadan specials in real-time.

• Pre-Order & Scheduled Deliveries: Allow customers to book their Iftar and Suhoor meals in advance, reducing last-minute order rushes.

• Seamless POS & Kitchen Integration: Ensure smooth communication between online orders, kitchen workflows, and dine-in service to avoid bottlenecks.

• Customized Promotions & Loyalty Programs: Reward customers with Ramadan-specific offers and loyalty perks to encourage repeat business.

• Gamification & Smart Engagement Tools: Implement interactive promotions like spin-the-wheel discounts and referral challenges to drive engagement.

• Effortless Customer Communication: Keep customers informed through automated SMS, app notifications, and WhatsApp updates on their orders.

Weevi enables Saudi restaurants to maximize sales while delivering an outstanding Ramadan dining experience—both in-store and online.

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Ramadan is a golden opportunity for restaurants in Saudi Arabia to increase revenue, strengthen customer relationships, and showcase their brand. By curating a special Ramadan menu, enhancing the customer experience, leveraging digital marketing, and utilizing smart technology solutions, restaurants can attract more customers and position themselves as go-to destinations for Iftar and Suhoor.

Ready to optimize your restaurant’s Ramadan strategy? Contact Weevi today and discover how our powerful digital solutions can help your business thrive this Ramadan and beyond.