Must-Have Features in a Branded App for Restaurants
- Customers want branded apps
Not just aggregator platforms—people prefer easy, branded ordering. - Keep full control & profit
No commissions. Full brand control and customer ownership. - Smart features boost sales
Upselling, secure payments, tracking, and data = more revenue. - Supports all order types
Dine-in, pickup, and delivery—all in one app. - Drives loyalty & growth
Built-in rewards, referrals, and marketing tools keep customers coming back.
The restaurant industry is shifting toward smarter, branded digital solutions—and customers are leading the way. With food delivery, table-side QR menus, and mobile ordering now part of everyday dining, having a presence on third-party platforms is no longer enough. What today’s customers really want is a seamless, branded restaurant app that makes ordering faster, easier, and more rewarding—whether they’re dining in, picking up, or ordering from home.
But not all restaurant apps are created equal. Some are limited, inflexible, or expensive to maintain. Others lack the features that actually help your business grow.
So what should you look for in an ordering app built for long-term success?
Below, we outline 7 essential features to prioritize when choosing a branded app for your restaurant in 2025.
1. Commission-Free Model and Full Brand Control
Start with the basics: ownership. The ideal app shouldn’t come with third-party commissions or limitations on how you promote your brand.
With a branded app for your restaurant, you:
- Keep 100% of your profit on each order.
- Customize the app with your restaurant’s name, logo, and design.
- Own your customer relationships and communication.
This isn’t just about aesthetics—it’s about turning your app into a sales engine. Customers who order through your branded app are more likely to become repeat buyers, spend more, and develop loyalty to your brand—not the platform hosting you.
2. Menu Customization and Built-In Upselling Tools
Your menu is your best-performing salesperson—if it’s designed right. The best restaurant ordering apps allow you to:
- Add modifiers (toppings, sides, sauces).
- Display images and descriptions to entice buyers.
- Highlight bestsellers or seasonal specials.
- Schedule time-based menus (e.g. breakfast vs. dinner).
Just as importantly, smart upselling features guide customers toward high-margin add-ons during checkout. According to industry benchmarks, digital upselling can increase revenue by up to 30%—without putting pressure on your staff.
3. Secure, Flexible Payment Options
Your customers expect speed and security when checking out. A top-tier restaurant ordering app should support:
- Major credit/debit cards
- Apple Pay / Google Pay
- Cash on pickup or delivery
- Loyalty point redemption or promo codes
Make sure the platform is PCI-DSS compliant and uses encrypted transactions. A frictionless, secure checkout experience builds trust and encourages customers to return.
4. Real-Time Order Tracking and Notifications
Whether customers are picking up or dining in, they want updates. The right app provides:
- Real-time order status
- Estimated prep and delivery times
- Automated SMS or in-app notifications
This reduces “Where’s my order?” calls and makes the customer feel in control. It also boosts confidence in your brand and drives satisfaction that leads to repeat orders.
5. Support for Dine-In, Pickup, and Delivery
In today’s market, flexibility matters. Your ordering app should allow for:
- QR code ordering for in-store dining
- Pickup with flexible scheduling including Car Collection
- Delivery (via your own drivers or integrated providers)
A branded restaurant app that supports all sales channels increases your reach and ensures customers can order how they prefer—driving more sales without increasing overhead.
6. Insights and Data That Drive Growth
You can’t improve what you don’t measure. That’s why a good app should come with a built-in analytics dashboard, giving you insights like:
- Best-selling menu items
- Peak ordering hours
- Customer preferences and order history
- Repeat vs. one-time customer ratios
Restaurants that use data to drive decisions experience stronger retention and faster revenue growth. With the right data, you can tweak your menu, optimize staffing, and create targeted promotions that increase your average check size.
7. Loyalty and Marketing Tools to Drive Repeat Business
A branded restaurant app should do more than take orders—it should keep customers coming back.
Look for loyalty and marketing features such as:
- Rewards programs or digital punch cards
- Referral incentives for customer acquisition
- Push notifications to promote offers, new items, or events
- Integration with email and SMS campaigns
Restaurants with loyalty programs can increase repeat visits by up to 30%, especially when paired with personalized offers. And since these tools live within your branded app, you can grow revenue without spending heavily on external advertising.
Don’t Just Get an App—Get a Growth Engine
Investing in a branded app for your restaurant is about much more than convenience—it’s a move that helps you build your brand, improve operations, and unlock scalable, long-term growth.
At Weevi, we help restaurants launch custom-branded ordering apps that include:
- Real-time menu and pricing updates
- Loyalty and upselling features
- Commission-free sales
- Secure payments and built-in customer analytics
With the right technology in place, you can take more orders, increase customer satisfaction, and stay ahead of industry trends—all without giving up control to third-party platforms.
Ready to transform how your restaurant takes orders?
Discover how a branded restaurant app powered by Weevi can help you scale smarter and grow faster.
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