Boosting Your Average Order Value: Proven Techniques That Work
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- Encourage Add-Ons and Meal Upgrades
Use strategic upselling techniques like suggesting sides, drinks, and combo meals to naturally increase order size. - Leverage Free Delivery Thresholds
Set minimum spend amounts for free delivery to motivate customers to add more items to their cart. - Feature Premium Items Prominently
Highlight higher-margin or specialty dishes with labels like “Chef’s Pick” and use attractive visuals to boost upgrades. - Personalize Upsell Recommendations at Checkout
Suggest smart add-ons based on the customer’s order for a tailored experience that drives higher spending. - Reward Bigger Orders with Loyalty Incentives
Encourage higher spending by offering double loyalty points or rewards for larger orders, boosting both AOV and customer loyalty.
When it comes to growing your restaurant’s revenue, success doesn’t always come from attracting more customers—it often comes from making every order count. That’s where Average Order Value (AOV) becomes one of the most important metrics in your business.
By focusing on increasing AOV, restaurants can boost profitability from their existing customer base without adding extra operational load or advertising spend. In this blog, we explore proven strategies to raise your AOV effectively, along with how smart digital tools like Weevi can help you apply these tactics seamlessly.
Why Does Average Order Value Matter?
Focusing on AOV allows your restaurant to:
- Earn more from your existing customer base without additional marketing costs.
- Improve margins by maximizing the value of every sale.
- Drive loyalty and customer satisfaction by enhancing the experience through personalized offers and smart upselling.
In competitive markets, these strategies can be the difference between stable growth and stagnant sales.
1. Encourage Add-Ons, Combos, and Meal Upgrades
One of the fastest ways to increase AOV is to make it easy (and tempting) for customers to enhance their order. This can be as simple as:
- Adding sauces, dips, or extra toppings.
- Suggesting sides or drinks that pair well with the main item.
- Creating combo meals that feel like added value.
Studies show that digital upselling techniques can increase revenue by up to 30%.
Pro Tip: Use menu labels like “Best Seller,” “Popular Combo,” or “Recommended Add-Ons” to guide purchasing decisions without feeling pushy.
2. Leverage Free Delivery Thresholds
A small incentive like free delivery can significantly increase how much customers are willing to spend. For example:
“Get free delivery when you spend SAR 80 or more.”
Customers often add an extra item or two just to reach the free delivery minimum—helping boost your AOV effortlessly while improving customer satisfaction.
3. Feature Premium Items More Prominently
How you present your menu matters. Highlighting your higher-margin or specialty dishes through:
- Strategic menu placement.
- Eye-catching tags like “Chef’s Pick” or “Limited Edition.”
- High-quality visuals for these items.
These small adjustments can influence customer choices and encourage upgrades to premium selections.
4. Personalize Recommendations at Checkout
Smart upselling isn’t about offering random suggestions—it’s about showing customers the right add-ons based on what they’re already ordering. For example:
- Recommending fries and a drink when a burger is selected.
- Suggesting desserts when the order includes family meals.
Personalization feels thoughtful, not intrusive—and leads to higher conversion rates on upsell offers.
5. Reward Bigger Orders Through Loyalty Incentives
Loyalty programs are not just about rewarding frequency—they’re also an effective way to encourage higher spending per order. For example:
“Earn double points on orders above SAR 100.”
When customers know that spending a little more unlocks greater rewards, they’re more likely to increase their order size willingly.
BONUS: Gamify the Experience
Introducing elements of gamification—like streaks, spending milestones, or achievement badges—can make the ordering process more engaging. Customers enjoy progressing toward goals, especially when rewards feel meaningful.
Restaurants using gamified loyalty features have reported up to 47% more engagement from their customer base.
How Weevi Helps You Boost AOV Seamlessly
Weevi’s all-in-one ordering platform is designed with AOV growth in mind, giving you the tools to:
- Offer smart add-ons, bundles, and upsells directly in your branded app and website.
- Set free delivery rules and spending thresholds with ease.
- Integrate loyalty programs and personalized promotions that reward higher order values.
- Highlight premium items and run data-backed campaigns that maximize check size.
- Automate upsell prompts at checkout—without additional complexity for your team.
Small Changes, Big Impact
Boosting your restaurant’s average order value doesn’t require drastic changes. With the right mix of strategy and technology, small upgrades at the menu level, combined with thoughtful incentives, can unlock serious revenue growth.
Ready to put these techniques into action?
Discover how Weevi helps restaurants increase AOV, build customer loyalty, and grow—without giving up control or paying heavy commissions. Let’s talk.
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